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Agricultural Marketing

Nekesah T. Wafullah

276 pages
Arcler Education Inc
Agricultural Marketing starts with the basic introduction of marketing in agriculture. Marketing plays a crucial role in agriculture and farming, as this sector is highly under-rated, and efforts by farmers often get ignored and as a result they did not due credit for their intensive work. To highlight the same, dimensions of agricultural market and modern marketing techniques are discussed. Readers can further find the detailed insights regarding relation between pricings and agriculture market along with importance and role of information and communication technology in agricultural marketing.
Author Bio
Nekesah T. Wafullah, M.Sc. Agricultural and Applied Economics from the University of Nairobi, Kenya, is skilled agriculture expert with extensive knowledge in agricultural business management services, project management, various forms of fertilizer, their production, sales, marketing aspects, and application regimes; cross-border fertilizer trade policies; youth and women empowerment; and volunteerism. She has experience in agricultural markets in Kenya, Zambia, Malawi, Tanzania, Rwanda, Democratic Republic of Congo (DRC)—Bukavu and Lubumbashi, and Uganda.