Title Thumbnail

Agricultural Marketing

Nekesah T. Wafullah

276 pages
Arcler Education Inc
Agricultural Marketing starts with the basic introduction of marketingin agriculture. Marketing plays a crucial role in agricultureand farming, as this sector is highly under-rated, and effortsby farmers often get ignored and as a result they did not duecredit for their intensive work. To highlight the same, dimensionsof agricultural market and modern marketing techniques are discussed.Readers can further find the detailed insights regardingrelation between pricings and agriculture market along with importance and role of information and communication technology in agricultural marketing.
Author Bio
Nekesah T. Wafullah, M.Sc. Agricultural and Applied Economics from the University of Nairobi, Kenya, isskilled agriculture expert with extensive knowledge in agricultural business management services, projectmanagement, various forms of fertilizer, their production, sales, marketing aspects, and application regimes;cross-border fertilizer trade policies; youth and women empowerment; and volunteerism. She hasexperience in agricultural markets in Kenya, Zambia, Malawi, Tanzania, Rwanda, Democratic Republic ofCongo (DRC)—Bukavu and Lubumbashi, and Uganda.