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Hospitality and Tourism Marketing: A global perspective

Maria Rellie B. Kalacas

226 pages
Arcler Education Inc
Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.
Author Bio
Maria Rellie B. Kalacas is an Assistant Professor III in the College of Industrial Technology department of Food Technology, Laguna State Polytechnic University, Santa Cruz, Laguna, Philippines. She finished her Doctor of Philosophy major in School Leadership and Management at St. Dominic Savio College, Caloocan City, Philippines. She also completed her Master of Arts major in Technology and Home Economics from Laguna State Polytechnic University, Philippines. She also took up Master of Arts in Industrial Education major in Hotel and Restaurant Management at Eulogio “Amang” Rodriguez Institute of Science and Technology, Santa Mesa, Manila, Philippines. A member and awardee of Asian Community Social Response Humanitarian Ministry (ACSR), May 2018.She also has two (2) Published Utility Model research work.