Digital Society and Social Networks
9781779569363
pages
Arcler Education Inc
Overview
Digital technology has transformed how societies communicate, interact, and organize, creating a world where information flows faster than ever before. Social networks, in particular, shape identity, influence, and collective behavior in profound ways. Digital Society and Social Networks explores how digital platforms affect human relationships, political engagement, and cultural trends. The book discusses online communities, digital communication theories, data privacy, and the role of algorithms in shaping public opinion. It also examines issues such as digital inequality and cyber ethics. By connecting sociological theory with real-world phenomena, it provides readers with a critical understanding of how technology is redefining modern social life.
Author Bio
Roberto Castañeda Sarabia holds a Ph.D. in Education and a Master's in Human Development. His career spans academia and industry, with extensive experience in marketing research and higher education. Castañeda teaches market research at universities in Mérida, Yucatán, and has been a visiting professor at the Universidad Nacional de Costa Rica. His professional experience in Mexico, Peru, Brazil, and the United States, working with multinational corporations and organizations like UNICEF, brings an insightful perspective to global marketing management. Castañeda's background in qualitative and quantitative research methodologies, combined with his international exposure, contributes to a well-rounded approach in marketing research. His diverse experience offers a comprehensive view of the marketing discipline, bridging theoretical concepts with practical applications in various cultural contexts.
