Event Planning and Destination Marketing
9781779569059
pages
Arcler Education Inc
Overview
Events serve as powerful catalysts for tourism, attracting visitors, shaping destination identity, and stimulating local economies. Effective event management and marketing require creativity, strategic thinking, and collaboration. Event Planning and Destination Marketing explores the processes involved in conceptualizing, organizing, and promoting events that enhance a destination’s appeal. The book discusses stakeholder coordination, sponsorship management, digital marketing strategies, and event evaluation techniques. It also examines the role of events in branding and community development. Through global case examples and practical insights, it offers a roadmap for professionals seeking to create memorable and marketable event experiences that strengthen tourism destinations.
Author Bio
Dr. John Ericson A. Policarpio is a University Professor on both Undergraduate and Graduate programs in Business, Tourism, and Hospitality, an Academic Researcher, a Book Author, a PACUCOA Accreditor, a Sales & Marketing Trainer, Business Consultant, Travel Agency Owner, and a Hotelier. He recently finished his Doctor of Business Administration (DBA) degree at Olivarez College where he received the Highest Academic Distinction Award and the Best Corporate Development Research for his dissertation on Luxury Tourism in Asia. He obtained his Master's Degree in Business Administration – Top Executive Program at the Pamantasan ng Lungsod ng Maynila (PLM). He finished his Bachelor of Science in Tourism Major in Airline Operations degree at PATTS College of Aeronautics where he topped his class as the batch Cum Laude and Academic Excellence Awardee.
He is an Internationally Certified Event Educator, Event Manager, and Event Planner by the Asia Pacific Institute for Events Management (APIEM) in Leeds, United Kingdom. He is also a Certified Tourism Professional (CTP) recipient by the Institute of Tourism and Hospitality Professionals in London, United Kingdom. Dr. Policarpio is also a Certified Tourism Management Professiona (CTMP) recipient under Global Professional Advancement. He is also a Distinguished Program Specialist for the Certification in Hospitality and Tourism Technology Service Professionals. He is also a Distinguished Program Reviewer for Travel & Tourism Supervision microbadge. Dr. Policarpio is also a Certified Amadeus GDS Trainer. He is a Member of the Southeast Asia Research Academy (SEARA) Batch 10.
A Hotelier by profession, Dr. Policarpio held numerous positions in the Accommodation Sector, particularly in the Sales & Marketing Department. He started as a Reservations Associate all the way to become the Head of Sales & Marketing Department for Five years. Currently, Dr. Policarpio is connected with a number of colleges and universities as Professor in the tourism, hospitality, and business administration programs. Among these schools are Olivarez College, University of Perpetual Help System DALTA, Lyceum of the Philippines University - Batangas, St. Scholastica’s College Manila, Trinity University of Asia and soon as a Visiting Professor and Dissertation Supervisor in DBA program of École Supérieure de Gestion, Commerce et Informatique (ESGCI) in Paris, France. Dr. Policarpio was the Former Program Chairperson of Tourism and Hospitality Management (THM) Department of PATTS College of Aeronautics. He was also a former Tourism Professor at Lyceum of the Philippines University-Manila (LPU-Manila), Canadian Tourism and Hospitality Institute (CTHI), and Pamantasan ng Lungsod ng Maynila (PLM). He is a former member of the Board of Trustees and the Chair of the Membership Committee of the Union of Filipino Tourism Educators (UFTE), Former National Adviser of the Union of Filipino Tourism Students (UFTS), appointed as South Manila Membership Ambassador of Philippine Association of Researchers for Tourism & Hospitality, Inc. (PARTH), and Senior Fellow at the Asia Pacific Institute for Events Management (APIEM). Dr. Policarpio has judged tourism skills competitions and critiqued numerous research papers, business plan proposals, and tourism development plans from different universities and colleges in the Philippines.
