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Islamic Marketing

Atia Alam

9781774070314
235 pages
Arcler Education Inc
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Overview
Introduction to Islamic Marketing considers various aspects ofIslamic Marketing including an extensive overview of IslamicMarketing and related terms. It includes Introduction of Marketing,Islamic Marketing (Basic Concepts in Islam), the largest integratedapproach in the History of Marketing, the psychographicsof Muslim consumer, principles of Islamic Marketing. Providesthe reader with insights into the development of its history, so asto understand Prophet Muhammad (Peace be Upon Him) as a dealer and monitor, Thewomen and Islamic Marketing, conventional and Islamic Marketing.
Author Bio
Ms. Atia Alam is working as an Assistant Professor in Hajvery University, Lahore, Pakistan. She has earnedMS degree in Management Sciences in 2010. She has recently submitted her PhD thesis at COMSTATInstitute of Information Technology. Ms. Atia Alam has various publications in the field of Finance andMarketing and is an active participant of conferences in the field of finance, marketing and management.

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