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Data Driven Marketing

Nelly Botezatu

9781773610252
230 pages
Arcler Education Inc
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Overview
Data Driven Marketing examines various aspects of marketing using data including brief comparison of historical marketing practices and prevalent marketing practices. It starts with overview of importance of data driven marketing approaches and usage of analytics in marketing. It includes measurement of brand assets and marketing decisions. Provides the reader with insights into the development of data driven marketing strategies, so as to make marketing process efficient and understand the gaps.
Author Bio
Ninel Botezatu is a Ph.D. student in Finance at the Academy of Economic Studies of Moldova. In 2011, she received her master’s degree in economics at the same institution. Before graduation, she was invited to work as a junior lecturer at the Finance faculty of the Academy of Economic Studies of Moldova, and in 2012 promoted to university lecturer, teaching courses on prices and tariffs, investments, and capital markets. Ninel is the co-author of the course book “Prices and Tariffs”, which was elaborated for finance students, and published in Chisinau in 2014. Her main areas of studies are marketing and investments. Her doctoral research addresses the possibilities to develop the investment potential of private pension funds for resolving social and economic issues in the Republic of Moldova. She participated in international conferences and symposia and published ten scientific articles.

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