Hospitality marketing and branding research

9781774698907

250 pages

Arcler Education Inc

Hardback $165.00

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Overview

The hospitality business uses market research to distinguish changes of patterns and market, which allows them to develop and outperform their rivals. A new business can learn about market shifts and future trends by collecting data from previous years. Hospitality marketing is very important for: finding clients to develop a new hospitality company, creating a loyal client base for renowned brands, and taking part in online discussions. As highlighted by this volume, a marketing technique is a fundamental aspect of any field-tested strategy for a business, regardless of how huge or small it is. Brands must ensure that the world is aware of the business's existence and that it is superior to the competition in the local area once all of the physical infrastructure is established. A regular hospitality marketing strategy for new businesses must reach more people and discover new customers, this can be achieved by focusing on key points including: Unique Selling Points (USPs) and the market area, main interest groups and market research concerning how the audiences can be reached. For emerging hospitality organizations, digital content marketing provides a low-budget, high return on investment, and valuable opportunity to contact the necessary groups.

Author Bio

Prof. (Dr.) Sunil Kumar Kabia, B.Sc. (Hons), MTA, Ph.D., Dip IATA FIATA. He is currently working as Professor in Institute of Tourism & Hotel Management, Budelkhand University, India. He has 26 years of experience in teaching and handling other Academic positions. He is a member of board of studies and committees of various universities and governing council of various colleges. He has authored 4 books and published 35 research papers.