Management of Small Businesses
Godwin .U. Enebeli
9781774077344
pages
Arcler Education Inc
Overview
This book discusses how business owners supervise various functions in the small enterprise. Purchasing, customer service, human resources, sales, marketing and brand development are the main departments or functions that business owners should manage. By studying case studies of small businesses and evaluating some of them, this book highlights certain recurring behavior patterns that may lead to the eventual failure of the small business. The author mentions that if a firm is in trouble, it’s almost always a managerial issue. The book provides tips for small businesses that want to survive through tough times, such as having valuable talent and core expertise somewhere in the company structure.
Author Bio
Godwin Enebeli is an economist and research analyst with core interest in the economic evolution and development of third world countries. Starting out as a tax consultant in Nigeria, Godwin worked in the Accounting and Financial services industry before pitching his tent in economic research and analysis. Godwin was part of a team that worked with the International Finance Corporation (IFC), the private sector arm of the World Bank Group to drive financial inclusion in Southern Nigeria as well as handled several research projects for the Nigerian government including helping to develop a 5-year roadmap for Social Protection investment in Nigeria in a project funded by the RPA. Currently attached to US-based Non-Profit Organization, Energy Impact Center as their Western Africa Analyst, Godwin holds a BSc in Economics from the Imo State University, a Masters in Economics & Statistics from the University of Benin, a part qualification in Accounting and is a member of the Nigerian Institute of Management.
