Marketing of Hospitality Services

Abhishek Singh

9781774070116

277 pages

Arcler Education Inc

eBook : EPDF $159.99

Hardback $160.00

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Overview

This introductory textbook shows you how to apply the principlesof marketing within the hospitality industry. The book empowersthe hospitality education sector on the subject of salesand marketing of hospitality products and services. Covering abroad range of topics and perspectives such as customer satisfaction,healthcare service, and microfinance, this book is ideallydesigned for students, academics, practitioners, and professionalsseeking information on this topic.

Author Bio

Abhishek Singh is a Project Manager with over 8 years of experience, Client Relationship Managementand Team Management with key focus on efficient service delivery, profitability and optimal resourceutilization. Managing national Projects for Retail, Hospitality, Government and Banking Domains, with theperfect amalgamation of technical and business skills. Certified Business Analysis Practitioner, aiming toleverage considerable experience and efficiency into the project manager role. Possesses a dual specialisationMBA in IT and Marketing, along with B.Tech in computer science. He has expertise in end-to-endProject handling and PMO Project Methodology.