Customer Relationship Management: Strategic Approaches in Digital Era

Joao Heitor De Avila Santos

9781773613437

292 pages

Arcler Education Inc

Hardback $160.00

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Overview

Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer’s mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.

Author Bio

Dr. Santos holds a PhD in Management Sciences by the Federal University of Rio Grande do Sul (UFRGS – BRAZIL) and is an expert in the field of innovation. Currently working as Professor within the Administrative Sciences Department at the Federal University of Rio Grande do Norte. Research Partner at UniLaSalle, France. He has experience in teaching, consulting and in several research projects. He is also reviewer for several Academic Journals and conferences such as British Academy of Management, Revista Administração em Diálogo (RAD) and Brazilian Administration Review (BAR). He has published papers in the field of Innovation and Management of Technology in journals such as International Journal of Innovation. Main Research Themes: Cooperation, Innovation, Interorganizational Networks, Individualism and Collectivism, Organizational Learning, Capabilities, Sustainability, Quantitative Methods, Modeling, Decision Making, Organizational Behavior, Consumer Behavior and Customer Relationship Management.