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How to Design a Logo

SendPoints SP

9789887928423
208 pages
Sendpoints Publishing Co Ltd
Overview
Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execu-tion is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typogra-phy, plants, animals, and geometry. As a practical guide, it also introduces the step-by-step design process of each logo.
Author Bio
SendPoints is the author and publisher for How to Design a Logo.