Stronger Together

When we reach beyond our own professional networks to collaborate, those new relationships can make us more powerful. Stronger Together shows how reaching outside internal teams and enlisting the help of other organizations, even your competitors--something author Nicole Mahoney refers to as co-opetition--can dramatically improve results.

Research has proven that organizations that collaborate benefit from fresh, innovative ideas, improved brand reputation, operational efficiencies, and increased trust. The proprietary framework and strategies outlined in Stronger Together, developed through Mahoney's own research and case studies, will help expand your knowledge about collaboration, will make you a better collaborator, and will teach you how to seek out and organize collaborations that will lead to business success. By being more strategic with how you approach collaboration along with understanding how to be a great partner, more opportunities will come your way. The bottom-line: it will lead to increased revenue and could change the world, or at least your corner of it.

Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She's the founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration. She commissioned a first-of-its-kind research study in 2020 to examine what makes partnerships successful and explore the role collaboration is playing in helping the industry recover from the Covid-19 pandemic. Those results, her recorded conversations with more than 300 podcast guests, and her personal experience formed the basis for this book. Nicole resides in Canandaigua, New York, just outside of Rochester.