The Crucial 12
Powerful Insights for Marketing Leadership
Get Marketing Traction with Twelve Questions. Why do some organizations get brilliant results from their marketing and others don't? Is it the people or agencies they engage or some secret marketing techniques they use? This book provides an unexpected answer to those universal questions: Better leaders get better marketing results. Are you that leader, and will your organization grow from great marketing under your direction? It can! Your success is just a few chapters away. This book will give you a unique, structured approach that even leaders without marketing savvy can employ, one couched in a powerful communication style by asking 12 crucial questions. Transform your leadership impact, identify your organization's weaknesses, uncover game-changing marketing opportunities and insights, and bring accountability and growth to your organization year-over-year.
How did Steve Wolgemuth go from being a top equestrian athlete to a successful marketing consultant He gets asked that a lot. In the early 90's Steve was listed as one of the USA's top Olympic caliber competitors. Leveraging that notoriety, he built an importing agency for other competitors to buy horses in Europe, an overnight success because of Steve's unique digital marketing prowess. Soon those talents earned Steve invitations from other business owners to build and execute their digital marketing strategies. That "side-job" grew into a multi-million dollar, award-winning marketing agency over the next decade, creating demand for Steve to consult with hundreds of business leaders across the USA and Canada, speak to business groups about marketing leadership, and share the stage at conferences with Google and other celebrated marketing experts.