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Small Business Management in the 21st Century: Thriving Amidst Technological Advancements and Global Challenges

9781774699553
301 pages
Arcler Education Inc
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Overview
"Small Business Management in the 21st Century" is an essential guide for aspiring entrepreneurs and current business owners navigating the ever-changing landscape of the modern marketplace. This comprehensive book offers valuable insights and strategies to effectively manage and grow small businesses in today's technology-driven world. From developing a solid business plan to leveraging digital marketing techniques and harnessing the power of social media, this book covers it all. Packed with real-life case studies and practical tips, "Small Business Management in the 21st Century" equips readers with the knowledge and tools they need to thrive in the competitive business environment of the 21st century.
Author Bio
Dr. Richa Gupta is currently working as an Assistant Professor in the Department of Commerce at DAV PG College in Varanasi. She holds an MBA in Finance, a Master's degree in Economics, and a Ph.D. She has published 12 research papers and articles in reputed journals. Dr. Gupta has also actively participated in 8 conferences and seminars, where she has presented her research work. She has attended a Faculty Development Programme, which indicates her commitment to enhancing her teaching skills and knowledge. Additionally, she has participated in two workshops and orientation programs to broaden her understanding of relevant subjects.

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