On Digital Advocacy

Outdoor recreation inherently leaves an impact on the land, but we can work to offset that impact by advocating for earth in our own circles, online and in our neighborhoods.The question is, can we use the digital space to protect the outdoors while still protecting our human spirit?

We all share a responsibility to protect our planet––especially those of us in the outdoor industry––and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize and empower ourselves on whatever slice of the “save the planet” pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying––but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too.

Inside, the book covers topics like:

The two types of advocacy

Becoming an advocate for the outdoor industry

Voting for the outdoor spaces you love the most

The advocacy retention cycleOnline bullying and stalking

Katie Boué believes we all belong in nature and have a responsibility to be stewards of the earth and communities around us. She is a Cuban-American outdoor advocate, gardener, adventurer, and budding bird-watcher. When she’s not out communing with nature, Katie spends time as an award-winning marketing strategist, writer, and content creator. 

Katie was the recipient of the Hero for the Planet Award at the Outdoor Media Summit in 2017 and has been featured in publications like Outside, Lonely Planet, SELF, the Denver Post, and many others. She earned her communications chops over ten years of social media marketing and digital organizing in the outdoor industry before burning out and finding balance through gardening and backyard stewardship. 

Born in Queens, New York, and raised in Miami, Florida, Katie currently lives on a half-acre urban homestead in Salt Lake City, Utah, with her dog, Spaghetti, and partner, Brody Leven.