Unpopular Culture

Money is the key to happiness.
Work hard, play hard.
Look out for number one.

Popular culture is full of phrases like these, telling us the best way to live, the right things to buy, the right body shape to have, the right people to hang out with. These messages are everywhere we look, 24 hours a day.

But what if there was another way to live?

What if we chose to live differently: to stand against injustice, to live life for more than just ourselves, to dare to be unpopular?

Guvna B is rebelling against the status quo, and he’s calling you to join him.

It’s time to flip the script, to demonstrate another way to live, to find freedom in going against the grain.

It’s time for unpopular culture to take the stage.

Guvna B is a double MOBO award winning Grime/Rap artist from London. He became the first rapper in UK history to top the Official Christian & Gospel charts. He holds mainstream records too with his album SECRET WORLD being the highest selling 'clean' rap album in 2015.

As well as sharing stages with the likes of Tinie Tempah, Wretch 32, Kirk Franklin and Lecrae, his story has been covered by the BBC, Sky News, and Channel 4. He has worked with artists such as Matt Redman, Hillsong Music, Nick Brewer, Destiny Child's Michelle Williams, and Keisha Buchanan.

In creating output, the Business & Journalism graduate draws from his faith, personal experiences, and observations made while living in and around the gritty and fast-paced streets of London. Guvna B, an avid West Ham fan, hopes to inspire young people to reach their full God-given potential.