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Key Concepts in Marketing and Advertising

282 pages
Arcler Education Inc
This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.
Author Bio
Jonah C. Pardillo received her degree for Masters in Business Administration from University of the East, Philippines. Her bachelor was also earned from University of the East. Currently, she is affiliated at University of Mansford, California, USA. She has professorial experience and teaches several business courses in undergrad from Far Eastern University, Technological Institute of the Philippines, Manila Business College, Global Reciprocal College. Further, she was a Content developer for undergrad and graduate subjects. Aside from academic experience, she also manages her own business.