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Consumer Behavior and Culture

Joao Heitor De Avila Santos

256 pages
Arcler Education Inc
The book is primarily focused on aspects related to the consumer behavior and culture in the 21st century. A comprehensive definition of consumer behavior and other aspects which can be extremely knowledgeable for the readers are presented. The aim is to raise awareness about the importance of consumer behavior and provide insights on how it gets significantly impacted by the culture of people. The book provides deeply analysis with examples that marketing enthusiasts and general audience need to understand the importance of consumer behavior and how it can be addressed by the companies. It is also intended to provide insights about the main patterns that have been observed in the consumers behavior of and the way it is possible to use these patterns to formulate policies to obtain the best return possible from the market.
Author Bio
Joao Heitor De Avila Santos is Ph.D. in Management Sciences. He has solid experience in teaching and consulting in the field of innovation. He is also a reviewer of The British Academy of Management and Brazilian Administration Review (BAR) and has published several papers in the field of Innovation and Management of Technology in journals such as International Journal of Innovation. His main areas of research are Cooperation, Innovation, Interorganizational Networks, Individualism and Collectivism, Organizational Learning, Capabilities, Sustainability, Quantitative Methods, Modeling, Decision Making, Organizational Behavior, Consumer Behavior.