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Data Driven Marketing

Nelly Botezatu

230 pages
Arcler Education Inc
Data Driven Marketing examines various aspects of marketingusing data including brief comparison of historical marketingpractices and prevalent marketing practices. It starts with overviewof importance of data driven marketing approaches and usageof analytics in marketing. It includes measurement of brandassets and marketing decisions. Provides the reader with insightsinto the development of data driven marketing strategies, so asto make marketing process efficient and understand the gaps.
Author Bio
Ninel Botezatu is a Ph.D. student in Finance at the Academy of Economic Studies of Moldova. In 2011,she received her master’s degree in economics at the same institution. Before graduation, she was invitedto work as a junior lecturer at the Finance faculty of the Academy of Economic Studies of Moldova, andin 2012 promoted to university lecturer, teaching courses on prices and tariffs, investments, and capitalmarkets.Ninel is the co-author of the course book “Prices and Tariffs”, which was elaborated for financestudents, and published in Chisinau in 2014. Her main areas of studies are marketing and investments.Her doctoral research addresses the possibilities to develop the investment potential of private pensionfunds for resolving social and economic issues in the Republic of Moldova. She participated in internationalconferences and symposia and published ten scientific articles.