Consumer Psychology of Tourism, Hospitality and Leisure
Margaret Ann MacLean
Arcler Education Inc
Consumer psychology of tourism, hospitality and leisure examines various aspects of consumer psychology in background oftourism, hospitality and leisure including an extensive overviewof consumer attitude towards hospitality and leisure. Providesthe reader with insights into the development of consumer psychologyknowledge, so as to understand the behavior of consumers,their mind, motivations, arguments, backgrounds andwhy some places attract more tourists activities than others.
Ann is a Hospitality and Tourism Specialist with more than 35 years of experience in internationalhotel management including multi-site operations. She has worked in Australia, the Channel Islandsand the United Kingdom and holds a Master of Business Administration awarded from the Universityof South Australia.