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Uncertainty Advantage

Leadership Lessons for Turning Risk Outside-In

Gary Lynch

200 pages
Author Solutions

Risk and uncertainty may sound scary, but today's best business leaders are navigating both to gain strategic advantage over competitors—and you can, too.
This guide for business leaders examines risk and opportunity through the lens of some of the world's most respected visionaries, including Howard Schultz, Andy Grove, Peter Huntsman, John Krafcik, Peter Leibinger, Doug Hepper, and many more.
These visionaries looked beyond financial performance to see opportunities—and they did so by understanding uncertainty. Then, they decisively acted to create measurable results that coincided with the future they envisioned.

Find out how they did it, and learn how to:

  • identify, define, and convert uncertainty into value;
  • become more opportunistic when facing uncertainty;
  • develop the skill to spot where advantages are likely to emerge; and
  • create an environment where managers and leaders complement each other.

Filled with case studies on companies such as Hyundai, Starbucks, Roche, and Intel, this guide delivers proven ways to create value and leverage uncertainty. It is the culmination of a decade of research and interaction with dozens of companies and growth leaders who prove that pursuing a market driven strategy to navigating uncertainty will gain measurable market advantage

Author Bio
Gary Lynch earned a bachelor of science degree in finance from theNew York Institute of Technology. He is the author of two previous books, At Your Own Risk (John Wiley, 2008) and Single Point of Failure (John Wiley, 2009). This book represents an evolution in his thoughts about the core business challenges of our times, and how risk management is maturing and becoming a more market-driven process of uncertainty navigation. Lynch is founder and CEO of The Risk Project, LLC, an advisory and research firm. He was formerly a managing director and the global leader of Marsh's Risk Intelligence and Resiliency Strategies practice, a partner at Booz Allen Hamilton and Ernst & Young, research director at the Gartner Group, and chief information security officer and resiliency officer at Chase Manhattan Bank (now JPMorgan Chase)and Prudential. Under his direction, Marsh earned the distinction of “Top 25 Information Manager” by Information Management magazine and “World's Best Supply Chain Risk Consulting Provider” by Global Finance magazine. Lynch also served as adviser to the World Economic Forum Global (WEF) Risk Network from 2005 to 2013), and was appointed to the US Department of Commerce’s Advisory Committee on Supply Chain Competitiveness. He was also a contributing author to Supply Chain Disruptions: Theory and Practice of Managing Risk, chapter12 (Springer, 2012). Lynch also serves as a Senior Research Fellow for the Supply Chain Management Center at the University of Maryland’s Robert H. Smith School of Business. Lynch has been a panelist and featured speaker for Asia Pacific Economic Cooperation (APEC), World Customs Organization (WCO), 168 Gary S . Lynch Global Entreopolis@Singapore, National Association of Corporate Directors (NACD), the Risk and Insurance Management Society (RIMS), and Australian Risk Management and Insurance Society (RMIS). He has been a guest lecturer at numerous universities, including NYU's Stern School of Management, MIT's Center for Transportation and Logistics, and Wharton's Center for Risk Management and Decision Processes. The US Secret Service recognized Lynch with a commendation for September 11, 2001, disaster response and support activity, and he received a Silver Medal of Valor from the Nassau County Fire Service.