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Design Is Difference

Ken Cato

400 pages
Design Media Publishing Ltd
Produced to celebrate Look Upstairs, this book is an invaluable source of inspiration for anyone who buys design services, is a design educator, or is a design professional striving for excellence. The book is a representation of the line drawn between the absurd and the surreal, rational and irrational thought. Look around, inside, and out. Let your eyes jump, search and flow between the pages and information. Let this publication help you listen to you gut, follow your instinct. Choose to think literal or lateral, or both. Flick through in a breeze or inspect on a level of minute detail, it’s all here, just don’t forget to look upstairs.
Author Bio
The Design Foundation is a not-for-profit organisation established in 1991 by Ken Cato to develop and present agIdeas International Design Week as an annual event in Melbourne, Australia. agIdeas has grown into one of the largest and most prestigious design festivals in the world, offering an extraordinary program of events that celebrate design excellence and promote the value of design-driven innovation. agIdeas provides an inspiration for those who make it a priority to provoke our thinking, stimulate our senses, fire our imaginations and show us how to make our businesses more profitable