International Business Strategy
Joao Heitor De Avila Santos
Arcler Education Inc
International Business Strategy inspects several aspects of internationalbusiness including an extensive theoretical overviewof foundations of international business. It includes definitionsof world economics, international business, strategies involvedin international business and trends in the international business.Provides the reader with insights into the development ofstrategies of international business, so as to meet the long termgoals of increasing profit and understand ethics of internationalbusiness.
Dr. Santos holds a PhD in Management Sciences by the Federal University of Rio Grande do Sul (UFRGS– BRAZIL) and is an expert in the field of innovation. Currently working as Professor within the AdministrativeSciences Department at the Federal University of Rio Grande do Norte. Research Partner atUniLaSalle, France. He has experience in teaching, consulting and in several research projects. He is alsoreviewer for several Academic Journals and conferences such as British Academy of Management, RevistaAdministração em Diálogo (RAD) and Brazilian Administration Review (BAR). He has published papersin the field of Innovation and Management of Technology in journals such as International Journal of Innovation.Main Research Themes: Cooperation, Innovation, Interorganizational Networks, Individualismand Collectivism, Organizational Learning, Capabilities, Sustainability, Quantitative Methods, Modeling,Decision Making, Organizational Behavior, Consumer Behavior and Customer Relationship Management.