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Consumer Psychology of Tourism, Hospitality and Leisure

Margaret Ann MacLean

269 pages
Arcler Education Inc
Consumer psychology of tourism, hospitality and leisure examines various aspects of consumer psychology in background of tourism, hospitality and leisure including an extensive overview of consumer attitude towards hospitality and leisure. Provides the reader with insights into the development of consumer psychology knowledge, so as to understand the behavior of consumers, their mind, motivations, arguments, backgrounds and why some places attract more tourists activities than others.
Author Bio
Ann is a Hospitality and Tourism Specialist with more than 35 years of experience in international hotel management including multi-site operations. She has worked in Australia, the Channel Islands and the United Kingdom and holds a Master of Business Administration awarded from the University of South Australia.