Title Thumbnail

International Business Strategy

Joao Heitor De Avila Santos

252 pages
Arcler Education Inc
International Business Strategy inspects several aspects of international business including an extensive theoretical overview of foundations of international business. It includes definitions of world economics, international business, strategies involved in international business and trends in the international business. Provides the reader with insights into the development of strategies of international business, so as to meet the long term goals of increasing profit and understand ethics of international business.
Author Bio
Dr. Santos holds a PhD in Management Sciences by the Federal University of Rio Grande do Sul (UFRGS – BRAZIL) and is an expert in the field of innovation. Currently working as Professor within the Administrative Sciences Department at the Federal University of Rio Grande do Norte. Research Partner at UniLaSalle, France. He has experience in teaching, consulting and in several research projects. He is also reviewer for several Academic Journals and conferences such as British Academy of Management, Revista Administração em Diálogo (RAD) and Brazilian Administration Review (BAR). He has published papers in the field of Innovation and Management of Technology in journals such as International Journal of Innovation. Main Research Themes: Cooperation, Innovation, Interorganizational Networks, Individualism and Collectivism, Organizational Learning, Capabilities, Sustainability, Quantitative Methods, Modeling, Decision Making, Organizational Behavior, Consumer Behavior and Customer Relationship Management.