Quack Quack

Let the one and only Dr. Joe battle pseudoscience and cast a life preserver out to all those drowning in a sea of misinformation

“Ultimately, the author successfully demonstrates how claims should be queried and analyzed before they are accepted.” — Library Journal

We are in a crisis. A tsunami of misinformation and disinformation is threatening to engulf evidence-based science. While quackery — loosely defined as the spread of false “knowledge,” often accompanied by various versions of “snake oil” — is not a novel phenomenon, it has never posed as great a threat to public health as today. COVID-19 has unleashed an unprecedented flurry of destructive information that has fueled vaccine hesitancy and has steered people toward unproven therapies. Conspiracy theorists have served up a distasteful menu of twisted facts that create distrust in science.

In Quack Quack, Dr. Joe Schwarcz, who has been battling flimflam for decades, focuses on the deluge of anecdotes, cherry-picked data, pseudoscientific nonsense, and seductive baseless health claims that undermine efforts to educate the public about evidence-based science. The wide scope of the topics drawn from past and present aims to cast a life preserver to people drowning in a sea of misinformation.

Dr. Joe Schwarcz is the director of McGill University’s Office for Science and Society, which has the mission of separating sense from nonsense. He hosts a radio show, appears on television, writes a regular newspaper column, and has authored 18 bestsellers. Dr. Joe is also an amateur magician and lives in Montreal, QC.