A Degree in a Book: Marketing

A comprehensive, accessible guide to the areas covered by a first degree in marketing.

Fully illustrated with fascinating photographs and images.

Handy timelines, information boxes, feature spreads and margin annotations will aid the reader in understanding terms and concepts easily and quickly.

The Degree in a Book series has sold over 118,000 copies worldwide and has been published in 10 different languages.

John Jessup
After leaving art school in 1969, John spent four years at Pinewood Film Studios, as a runner in the art department. He started his first job in advertising in 1973, as a junior art director, moving to a number of different agencies including Ogilvy and Mather, where he rose to the position of creative group head. In 1981 John started his own agency, with Neill Barker. Barker Jessup and Partners traded successfully until 1986 when it merged with another agency. At Woollams, Moira Gaskin O'Malley, he helped win prestigious accounts including Virgin Atlantic and the RAC. He joined Leo Burnett in 1992 in the position of creative director. There John worked almost every piece of business in their extensive portfolio. He was responsible for award-winning work on the Kellogg's, McDonald's, Walt Disney, Proctor and Gamble and Unicef accounts among many others. In 2013 John left advertising to concentrate on his own projects including an award-winning short film and this book. He has been married for 49 years and has two children and four grandchildren. He has collaborated on this book with his son and writing partner, Joel Jessup.

Joel Jessup
Joel has worked as a scriptwriter, show developer and author for over 20 years. Starting while he was still at college in 1998 he worked primarily as a children's writer, working for companies including Disney, the BBC, CBBC, CBeebies, ITV, Nickelodeon and Fox Kids, working on shows such as the BAFTA-winning Foxbusters. He wrote an animated feature film that was nominated for a Goya award with another currently in development. He also worked with various online creators in making funny viral content as well as briefly working on projects for Leo Burnett and Unicef. For two years he worked as a mentor at the School of Communication Arts 2.0. Since 2011 Joel has written seven non-fiction and fiction books and contributed research material to several others. He wrote The Amazing Joke Book with his father and frequent collaborator John Jessup, with whom he also created the award-winning short film Roake. Married for 13 years, he lives in London with two children.