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The Modern Seller

Sell More and Increase Your Impact In the New Sales Economy

Amy Franko

224 pages
Smart Business Network LLC

Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity.

Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us. This evolution in professional selling challenges everything for sales leaders and sales professionals-how to win new clients, grow existing business, and deliver sales results.

In The Modern Seller, Amy Franko explains the factors behind this challenging new sales economy and its impact on customers, sellers, and leaders. She explains why it demands a modern seller: one who is a recognized differentiator, extends the value of his or her company's offerings, and is viewed by his or her clients as the competitive advantage in their success. Franko explains the Five Dimensions of the Modern Seller, which will become your blueprint for success in modern selling. These Five Dimensions-agile, entrepreneurial, holistic, social, and ambassador-will 10X the effectiveness of your sales activities and results. Through research, stories of her own personal journey, as well as anecdotes of other modern sellers, Frank offers specific and actionable strategies for sales professionals and leaders. You'll deliver top results and impact.

Author Bio
As a sales leader, Amy Franko built a successful professional selling career with global companies IBM and Lenovo. In 2007, she took a 180-degree pivot into entrepreneurship, launching her training firm, Impact Instruction Group. Over the past decade, she has successfully built and scaled a book of business that includes some of the world's most recognizable brands. Her firm offers sales training and leadership programs that blend current research, fresh approaches, and real-practical experience. Amy is also an in-demand speaker, delivering keynotes on B2B sales and leadership. Amy's expertise is widely shared on social networks, and in respected publications such as Selling Power, TD Magazine, Training Industry, Training Magazine, and CLO Magazine. She has been interviewed on numerous high-profile sales and leadership podcasts, and featured in Entrepreneur, Forbes, and O Magazine.